CASE STUDIES

 

CASE STUDY #1

REYNOLDS AUTO GROUP

(TV, RADIO, PRINT, GRAPHIC DESIGN, DIGITAL)

The Reynolds Auto Group is a highly successful and respected group of automotive dealerships in the Oklahoma City market. In 2002, the Christensen Media Group became the advertising agency of record for this auto group. When acquired, the Reynolds Auto Group had three locations, featuring the Ford, Lincoln and Mazda franchises.

The group was founded in 1952 and has grown substantially in recent years. It now enjoys five successful locations…as well as two additional, state-of-the-art Collision Centers! Christensen Media Group has been responsible for this client’s Marketing efforts since 2002, and remains its advertising agency of record today.

The automotive industry is Oklahoma’s largest, toughest, and most competitive industry. And in all honesty, many advertising agencies typically are not allowed to stay around long, with various automotive groups. The fact that Christensen Media Group has maintained its Marketing relationship with this client for so many years, and continues to do so, says all it needs to say.

 

CASE STUDY #2

OKLAHOMA CITY HOME & GARDEN SHOW

(TV, RADIO, PRINT, OUTDOOR, DIGITAL, GRAPHIC DESIGN)

The Oklahoma City Home & Garden Show is produced by Marketplace Events, and has for many years been one of our market’s most cherished annual events. Christensen Media Group first partnered with the Show’s producers in 2011, and is still responsible for all Media Purchasing, Promotions, and Live Media Remotes. The Oklahoma City, multi-company promotional team includes Marketplace Events, the Show’s local PR Firm, and the Christensen Media Group. The team makes this annual Show an amazing success…year after year!

 

CASE STUDY #3

OKC HOME & OUTDOOR LIVING SHOW

(TV, RADIO, PRINT, OUTDOOR, DIGITAL, GRAPHIC DESIGN)

The OKC Home & Outdoor Living Show comes to Oklahoma City every March, and is an incredibly fast-growing Home & Outdoor Living Show. This Show is a “Sister-Show” of the Oklahoma City Home & Garden Show, but has more of a focus on outdoor patio living than its sister. Since the Show’s debut in 2013, Christensen Media Group has been responsible for its Media Purchasing, Promotions, and Live Media Remotes. Due to the combined efforts of Show Producers Marketplace Events, the Show’s local PR Firm, and the Christensen Media Group, the Show experienced a 30% increase in attendance year to year, from 2013 to 2014!

 

CASE STUDY #4

ECONOMY HEARING AID CENTERS

(TV, PRINT, MAILOUTS, GRAPHIC DESIGN)

For many years, Economy Hearing Aid Centers has been an Oklahoma City market leader in the hearing aid industry. Our Marketing Firm teamed up with this particular hearing aid chain back in the year 2000, and still enjoys this long-term partnership today. Christensen Media Group has had the pleasure of watching this client grow throughout the years, and was excited to see the company grow from a small hearing aid chain, to more than 100 locations and service centers! The private owner of this corporation has directly attributed much of his company’s success to the Marketing efforts of Chris Christensen, owner of Christensen Media Group.

 

CASE STUDY #5

HOLIDAY BOUTIQUE, KC REMODEL & GARDEN SHOW, AND JOHNSON COUNTY HOME & GARDEN SHOW

(TV, RADIO, PRINT, OUTDOOR)

In 2014, the three Kansas City events listed above were purchased by Marketplace Events. These three Kansas City events had already been strong, local success stories for many years. Holiday Boutique is a holiday-focused shopping event held each November, and the other two events are long-running, Home Remodeling and Garden Shows which take place in the month of February.

The Kansas City team consisted of Marketplace Events (Producers), their local PR Firm, and Christensen Media Group. Responsibilities of Christensen Media Group include Media Purchasing, Promotions, and Live Media Remotes.

Our first year with each of these events was a smashing success! The Holiday Boutique event and the KC Remodel & Garden Show were each up by 50% in attendance, year to year! The Johnson County Home & Garden Show was up in attendance by an astounding 74%, year to year! Keep in mind the fact that all three of these events had been long-running, highly successful events in the Kansas City market, and you can easily understand the incredible successes we had experienced!